E-motion If your daily Paxil and vodka intake isn’t a good indication of where you are these days, emotionally speaking, might we suggest a handbag? Seems the touchy-feely folks at Ogilvy came up with a new ad concept for Louis Vuitton, featuring a series of “emotion monitoring” leather goods. Soon, in lieu of pill cases or hidden flasks, your pochette could conceivably come with another fun accessory: HERM, short for Heart and Emotion Rate Monitor. Yes, really. Unfortunate acronyms aside, the little doodad would transmit location and heartbeat to the owner’s iPhone, where the vital data (including every “journey” taken with your bag) is stored in an app. You’d thus have a visual reminder of your heart exploding upon realizing you’ve lost your keys or, conversely, a love-at-first-sight moment—thanks, of course, to that one very necessary high-tech purchase.
More info about the concept in Fer-oz
Follow the fad. Kiss in a museum and take a photo.
Share some love…
As we approach this potential future and agencies continue to subsist on a diminishing set of resources (the needs of brands) we’ll see mostly what’s left of these organizations fall into Jaffe’s two paths: the idea makers and the technicians. But we’ll also begin to see a new species of agency evolve, the platform builders, that reverse the power dynamic between brand and agency by creating remarkable, attention earning, systems for human interaction.
via who says the future needs an advertising agency? / what consumes me, bud caddell
If the plan works out, the space industry in 2020 will look a lot like the airline industry a hundred years earlier. Until the 1920’s, American planes were operated by the newly minted US Air Force. Then a bunch of small regional airlines began to develop, relying in no small part on guaranteed government air mail funding. In 1930 they merged into the corporation that became American Airlines, and the basis for modern civilian aviation was born.
It may become possible to transform a variety of surfaces into a touch sensitive screen. Displax has created a incredibly thin, interactive film that can be applied onto surfaces both curved and flat.
Zugara is introducing “ZugSTAR”
Zugara STreaming AugmentedReality), a technology that allows people in different locations to have shared Augmented Realityexperiences from within their video feeds. Picture a web based video conferencing system similar to Skype*, but with the added functionality of being able to see one another’s “augmented” experience in real time. With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration, and physical distance becomes less of a barrier.
We want to share some knowledge and tips from Graham Brown @ Mobile Youth and welcome him to the Wabisabian Network. :)
Successful youth marketing comes down to successful execution of the 90-10 rule:
Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%)
Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel companies to mass market mediocrity.
via The 90 – 10 Rule / Mobile Youth.
Millions of street artists have been working for years now in exchange for whatever passing spectators wish to give them for a decent show. This model has now been taken on by anjuno, which has proclaimed itself to be the first ‘pick your price’ digital media community (everything from songs to books).
Bands like Radiohead have made this model popular and verified its viability as a promotional tool. The plan obviously works for well-known artists and authors but a question mark arises when it comes to applying it to anonymous or up-and-coming individuals.
Nevertheless, anjuno.com is now offering the consumer an alternative to piracy, top-quality content and a more honest model than rewards the creator, since 85% of what a user pays for a song or book goes straight to the artist. Anjuno only keeps 15%, reversing the model of the music companies who give a smaller slice of the cake to the artists. It’s even providing an alternative to iTunes which gives 5 cents to the artist for a song that is sold for 99 cents.
Anjuno went online in August 2009 and already has artists from Canada, Russia and the United States. It was started up by Neal Vasilak, an aerospace engineer who’s quite the fan of marketing and trade in so-called digital goods through the Internet. A daring initiative that redefines the future of digital media distribution.
http://www.anjuno.com
via TheTrendNet: The online community of the Internet trend seekers
)
As part of Social Media Week in NYC, design firm IDEO hosted the event Humanizing Social Media. Check-in to the event required attendees to leave their mobile devices behind with their coats, setting the stage for an experiment in human interaction. Participants were given a large blank white t-shirt to cover whatever they were wearing, and their choice of a range of buttons with which to express interests and identity.
via Insights From IDEO’s Humanizing Social Media Event - PSFK
“There’s no future in digital strategy, but there will always be a future for strategy in a world going digital.”
- Bud Caddell.
(via budcaddell)
