Research snacks x Synovate.
“The biggest cinema lovers are the Spaniards (43% either could not live without it or would miss it a great deal if it were not there), followed by Brazilians (33%) and the Chinese (32%).”” —Global media survey: DigitALL in sight
Design Based on Trends, Not What’s Trendy
Fifteen years ago when Ziba Design managers interviewed trends experts for a new research department, we were always struck by a commonality among the many candidates: siloed thinking. A trends specialist, for example, knew that wood was “in” that year in the auto industry and faithfully showed wood detail on all the products in her portfolio. Like her, most of the trends experts we met with had knowledge of what was trendy in a given industry, but didn’t connect the dots across industries and cultures.” —Design Based on Trends, Not What’s Trendy - Advertising Age - CMO Strategy
“The recession has certainly caused online shoppers to alter their purchasing habits and online retailers are now also facing a severe slowdown in newcustomers. Our report suggests that retailers must turn their attention to driving repeat business – shifting marketing spend away from attracting new customers and instead focussing it on adding value for their existing customer base. Those retailers that try to win on price alone will be left behind but those that clearly offer extra value, and communicate it upfront to the customer will be ahead of the game.”
- Neil Sunders , Verdict Consulting.” —