From Mobile Youth blog… some words about ABSOLUT Network.
Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges in dealing with a client whose organization is heavily skewed towards traditional advertising and what you need to do to manage that process.
“Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step.”
- Lao Tzu.” —13 small things to simplify your workday | Zen Habits