March 2010
Creating ABSOLUT social currency.
From Mobile Youth blog… some words about ABSOLUT Network.
Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners.
Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges in dealing with a client whose organization is heavily skewed towards traditional advertising and what you need to do to manage that process.
“What happens when, in your social circle it becomes the norm to reveal abstractions of your purchasing behaviours – data points bubbling up into Facebook profiles and status updates?”
—Future Perfect » The Transparency of Worthiness
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“Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step.”
- Lao Tzu.
” —13 small things to simplify your workday | Zen Habits
“Orson Welles directed The War of the Worlds when he was 24 and voiced Unicron in Transformers The Movie when he was 71. How can anyone follow that up?”
—Ben Pieratt (pieratt) on Twitter
