1982*
April 2010
“We are, for the first time, accepting the role of editor, and exhibiting our editorial qualities outward. We’re gaining followers and pointing the way forward for others. But without any training, how are we doing it?”
—Now We’re All Editors - PSFK
“A core part of our agency belief system is that instead of locking ourselves in a room with wall-to-wall white boards and gearing up for the big unveiling to the client, we try and get a representation of the finished product as early as possible. After all, what we do now has a bigger association to product design than it does to “web design” so rather than trying to create one-dimensional impressions of an entire site, we aim to create a “slice” of the experience, a complete path for a specific customer with a specific task in mind.”
—The New Pitch: Selling Clients Experience Over Promises - Advertising Age - DigitalNext
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