Yes, I know that Facebook and other social networking platforms change the posting paradigm and render practices like forwarding a digital anachronism. Perhaps. The real issue here is not the act of forwarding or receiving forwards but the challenge of creative customization. To the extent that posting something on a Wall or a stream or a blog is undifferentiated “broadcasting” rather than a one-to-one exchange, something important is missing. As much as I admire the socialnets, there’s something about the personal quality of the forward — the set-up, the introduction, the annotation, etc. — that makes me feel special when I get one and makes me feel clever when I send one. The Disadvantage of Twitter and Facebook - Conversation Starter - HarvardBusiness.org
| Sep 14, 2009
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