The Starbucks app may turn out to be the first widely-adopted “mass market” app in the U.S. to transform the phone into a purchasing device. Americans are just beginning to use phones as transactional devices, and according to Wired Magazine, the main mobile payment practices available thus far have been: Banking apps allowing users to check balances, pay bills, and transfer funds available through online banking programs Facebook mobile payments, enabling users to buy Facebook credits by billing their mobile accounts MasterCard MoneySend letting users transfer money by linking accounts to mobile numbers A small but growing number of special-purpose smartphone apps, similar to Starbucks Card Mobile, allowing users to order and pay for services. (via Can Starbucks Card Mobile Make Mobile Payments Mainstream? « MobileBehavior)

The Starbucks app may turn out to be the first widely-adopted “mass market” app in the U.S. to transform the phone into a purchasing device. Americans are just beginning to use phones as transactional devices, and according to Wired Magazine, the main mobile payment practices available thus far have been:

  • Banking apps allowing users to check balances, pay bills, and transfer funds available through online banking programs
  • Facebook mobile payments, enabling users to buy Facebook credits by billing their mobile accounts
  • MasterCard MoneySend letting users transfer money by linking accounts to mobile numbers
  • A small but growing number of special-purpose smartphone apps, similar to Starbucks Card Mobile, allowing users to order and pay for services.

(via Can Starbucks Card Mobile Make Mobile Payments Mainstream? « MobileBehavior)

| Sep 24, 2009
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