Ever since Marcel Duchamp appropriated mass market objects and pronounced them “readymades” and Andy Warhol elevated the Campbell’s soup can and Brillo Box to art, artists and designers have been blurring the lines between fine art and commerce. In recent years, a new form has advanced art’s adaptation into the world of commoditized goods. Known as “shopdropping,” this technique is the opposite of shoplifting, in which a variety of redesigned products, packages, and objects are clandestinely left in mainstream retail outlets alongside their original counterparts.
Shopdropping at Wal-Mart: A Retail Experiment | Look Both Ways | Fast Company

Ever since Marcel Duchamp appropriated mass market objects and pronounced them “readymades” and Andy Warhol elevated the Campbell’s soup can and Brillo Box to art, artists and designers have been blurring the lines between fine art and commerce. In recent years, a new form has advanced art’s adaptation into the world of commoditized goods. Known as “shopdropping,” this technique is the opposite of shoplifting, in which a variety of redesigned products, packages, and objects are clandestinely left in mainstream retail outlets alongside their original counterparts.

Shopdropping at Wal-Mart: A Retail Experiment | Look Both Ways | Fast Company

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