The truth is, advertisers and brand marketers are entering a brave new world — one where code is on par with content. The 21st-century ad isn’t something to be looked at, it’s something to be used. Our reliance on mobile tools, such as apps, position them as the perfect vehicles for brands. “Consumers” are now “users.” So are “marketers” now “developers”? via Agencies Need to Think Like Software Companies - Advertising Age - DigitalNext

The truth is, advertisers and brand marketers are entering a brave new world — one where code is on par with content. The 21st-century ad isn’t something to be looked at, it’s something to be used. Our reliance on mobile tools, such as apps, position them as the perfect vehicles for brands. “Consumers” are now “users.” So are “marketers” now “developers”?

via Agencies Need to Think Like Software Companies - Advertising Age - DigitalNext

| Oct 1, 2009
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