For an hour last week, just as dusk crept over the streets of Daikanyama, the Royal Danish Embassy hosted a small launch reception for its new building façade.

Curated and art directed by Per-Ole Lind the facade features Danish furniture designers of both the classic and new generation. Wanting to create a direct link between the customer and the producer, QR codes were integrated into the façade so people passing the busy thoroughfare can explore the featured designers further with their mobile phones.

via David Report blog » QR codes introduce new Danish design talent to Japan