The world of marketing is one big competition of brands fighting to get their portion of consumer attention. Communication gurus like Seth Godin have elaborated the one very important rule of the game: make your message remarkable, otherwise it will pass like a ship in the night. In their struggle for a big idea, advertising agencies seek the borders of the marketing, coming up with ideas that are on one hand highly creative, but on the other hand forcing mankind to discuss where these borders should lie… which could turn your message into something remarkable. Using flies as marketing instruments is such a concept.

Video via Insects As Marketing Instruments — The Pop-Up City