A new shopping application called Fashionista, available at the site Tobi.com from Zugara and Rich Relevance, brings together augmented reality, motion capture, and social networking to create a virtual fitting room where you can “try on” items — and hopefully do away with the disappointment of getting a dress, shirt, or sweater that’s totally wrong.
via Huffington Post
Augmented reality isn’t new. The technology has been used for years in military projects as well as public spectacles such as museum exhibits and trade-show booth demos. The yellow first-down line superimposed on televised football games is an example of augmented reality. So why all the chatter now?
via Augmented Reality Is Both a Fad and the Future – Here’s Why | Fast Company
