1982*

Coherency vs Consistency  via Brands as Patterns / By Marc Shillum / Contagious Magazine

The problem is that technology is still accelerating too quickly for generalized appliance-level branding. (via Apple’s Slick iPad Branding Hides A Broken App Infrastructure | Co.Design: business innovation design)

Red Bull Media House, the company that created a beverage category is now pioneering the new role of brand as media company.

(via Red Bull CEO Dietrich Mateshitz On Brand As Media Company | Co.Create: Creativity \ Culture \ Commerce)

3D printing + Branding + Chocolate !! = MBAdvent x @MovingBrands

Instead of a single big idea, a brand must have multiple, smaller ideas.

(via Branding Is About Creating Patterns, Not Repeating Messages | Co.Design)

We should be looking beyond superficial, static graphics and examining the social brand platform, instead.

via The Real Lesson of the Gap Debacle: Logos Aren’t Key Anymore | Co.Design