Think through execution.

Interesting conversation lead by Robert Wong, ECD from Google Creative Lab about being fast. No time for decks or strategy slides. They focus on action: one poster, one mock-up, one video or one prototype.

(via Are You Fit for Google Creative Lab? - Creativity Roundtable - Creativity Online)

Do.

Andrew Zuckerman (by 99%)

The importance of personal projects.

Bored with his ad agency gig and the uninspiring work he was producing, Ji Lee – now Creative Director of Google Creative Lab – decided to take matters into his own hands in 2002. The result was the ad-spoofing Bubble Project, in which Lee placed blank speech bubbles on ads around New York City. The masses responded and the project went viral, gaining Lee recognition and ultimately forwarding his professional career. Here, Lee talks about how he created, financed, and marketed the project single-handedly.

via Ji Lee: The Transformative Power of Personal Projects :: Videos :: The 99 Percent