We love experiments: The Saatchi Experiment @Saatchi_grads via @pmvazquez
thesaatchiexperiment:

Press from PSFK/Paloma:
http://www.psfk.com/2011/02/an-experiment-in-advertising-social-media-strategy.html

We love experiments: The Saatchi Experiment @Saatchi_grads via @pmvazquez

thesaatchiexperiment:

Press from PSFK/Paloma:

http://www.psfk.com/2011/02/an-experiment-in-advertising-social-media-strategy.html

Cite Arrow reblogged from thesaatchiexperiment
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Developed by the company’s Barcelona research lab, Time Explorer is a search engine for the past, present, and future. Results are displayed on a timeline that stretches years back and forward. Move your mouse over the future part of the timeline, and you get predictions for what was supposed to happen in that year from as much as 20 years ago.
Yahoo Builds the Nostradamus of Search Engines | Fast Company

Developed by the company’s Barcelona research lab, Time Explorer is a search engine for the past, present, and future. Results are displayed on a timeline that stretches years back and forward. Move your mouse over the future part of the timeline, and you get predictions for what was supposed to happen in that year from as much as 20 years ago.

Yahoo Builds the Nostradamus of Search Engines | Fast Company

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Interaction Designer Sitraka Rakotoniaina has created an ultra real set of experiences with his hyper-normal contraptions. Presuming that the brain is the filter for the perception of reality — how we understand time and space, whether we are discrete or continuous — Rakotonia’s attempts to give that reality a little twist. In each instance, time is reduced to a parameter that is easily modulated and disassociates the brain from the rest of the experience of the body.

For instance, in “Time Conditioning” Raktoniaina creates a prosthesis to train the arm’s reflexes to operate at the speed of a fly. While this would seem to speed up the reflexes, the actual result would effectively allow the neurons in the muscle to experience time in “slow motion”. In effect, the body and mind would experience time on two different intervals.

Hyper Normality: Twisting Reality And Reconfiguring Time - PSFK

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