“I was never interested in Facebook or MySpace because they feel like malls to me. Twitter actually feels like the street. You can bump into anyone on Twitter.”
- William Gibson
brand new: Gibson on social mediaMedios Sociales: Pasos A Seguir (Español)
via: JWT Intelligence
The value of a Facebook fan is zero.
Unless you do something with them and for them. Augie explains how only strategies that build value work on Facebook and how it’s useless to give a monetary value to a fan;
About the future of social media, according to Augie, it’s impossible to think brands will have a unique single role on social media, but each brand will need to find its own way of “being social” to be really relevant to people;
Brands in Facebook : Collectors vs. Investors
The collectors have entered social media enthusiastically with ambitions to amass a large following. They are interested in a formula to determine and achieve the right number of fans, and see this pursuit as a means in itself. They perceive fans as static and expect the value from volume. They shy away from interactions that extend beyond messaging the fans they’ve catalogued, and are cautious to communicate too often, or in the wrong way. They are concerned that their collection doesn’t grow when left to its own devices.
In contrast, the gains in social media come to brands who approach the social community as an investor. Investor brands cultivate the fans they have to grow a stronger portfolio. They recognize that just as two individual shares may hold a different value, so do two individual fans.
Are You Investing In Facebook Fans or Just Collecting Them? - Advertising Age - DigitalNext
The growing popularity of social networking sites like Facebook, MySpace and Second Life has thrust many of us into a new world where we make “friends” with people we barely know, scrawl messages on each other’s walls and project our identities using totem-like visual symbols.
We’re making up the rules as we go. But is this world as new as it seems?
via The Parallels Between Social Networks and Tribal Societies - Popwuping
The conventional wisdom suggests that everyone under 30 is comfortable revealing every facet of their lives online, from their favorite pizza to most frequent sexual partners. But many members of the tell-all generation are rethinking what it means to live out loud. (via The Tell-All Generation Learns When Not To, at Least Online - NYTimes.com
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